MKTG 310 - Social Media Marketing and Visual Storytelling
Credit Hours: 3
This course provides an in-depth exploration of social media marketing and the art of visual storytelling, equipping students with the skills to create impactful, shareable content across platforms like Instagram, Facebook, TikTok, YouTube, and LinkedIn.
Students will learn how to develop effective social media strategies, optimize campaigns for specific audiences, and leverage data analytics for growth. By the end of the course, participants will be able to craft dynamic social media campaigns that resonate emotionally with audiences, build brand loyalty, and drive measurable results.
Prerequisite: MKTG 241
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