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Dec 15, 2025
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MKTG 241 - Marketing Essentials with Digital Tools
Credit Hours: 3
This course provides a comprehensive introduction to the core principles of marketing, with a special focus on leveraging modern digital tools to maximize impact. Students will explore the essential elements of the marketing mix (product, price, place, and promotion) and learn how businesses use these tools to create value and satisfy customer needs. Topics include segmentation, targeting, positioning, branding, and digital marketing trends.
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