MKTG 300 - Digital Marketing Strategy
Credit Hours: 3
This course provides a comprehensive introduction to the key principles and best practices of digital marketing strategy. Students will explore various online marketing channels, including social media, search engines, email marketing, and content marketing, while learning how to integrate these tactics into a cohesive, data-driven plan.
Throughout the course, students will gain hands-on experience with tools and techniques used in the industry to build brand awareness, attract and engage customers, and drive measurable business results. Key topics include audience segmentation, SEO/SEM, paid advertising, analytics, and conversion rate optimization.
Prerequisite: MKTG 241
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