May 31, 2026  
2025-2026 Undergraduate Catalog 
    
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2025-2026 Undergraduate Catalog
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MKTG 423 - International Marketing

Credit Hours: 3

This course provides an in-depth exploration of contemporary international marketing strategies and practices in a rapidly changing global landscape. Students will examine the complexities of marketing across diverse cultural, economic, and political environments, focusing on how organizations can effectively position their brands and products in international markets.

Prerequisite: MKTG 241  


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