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May 31, 2026
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MKTG 422 - Marketing Research
Credit Hours: 3
This course provides a comprehensive introduction to contemporary marketing research methods, with a focus on data-driven insights that influence marketing strategies. Students will explore qualitative and quantitative research techniques, including survey design, focus groups, and digital analytics. Topics such as big data, consumer sentiment analysis, and the ethical considerations in data collection will be addressed. By the end of the course, students will be able to design, conduct, and analyze research that informs real-world marketing decisions.
Prerequisite: MKTG 241
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