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May 31, 2026
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MKTG 419 - Consumer Behavior with Digital Applications
Credit Hours: 3
This course offers an in-depth examination of the psychological, social, and cultural factors shaping consumer decision-making. Students will explore how consumers seek information, assess products, and make purchasing decisions in a dynamic marketplace. By analyzing consumer motivations, perceptions, attitudes, and behaviors, students will gain valuable insights into how marketing strategies can effectively address consumer needs. The course also incorporates the use of digital platforms for executing applied projects, allowing students to put theory into practice.
Prerequisite: MKTG 241
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