May 31, 2026  
2025-2026 Undergraduate Catalog 
    
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2025-2026 Undergraduate Catalog
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MKTG 417 - Advertising and Integrated Brand Promotion

Credit Hours: 3

This course provides a comprehensive exploration of modern advertising practices and integrated brand promotion, with a special emphasis on digital strategies. Students will learn the foundational principles of advertising, including campaign development, consumer insights, and brand storytelling, while gaining a deep understanding of the rapidly evolving digital landscape.

Prerequisite: MKTG 241  


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