Major Requirements (42 hours)

Core Requirements (30 hours):

• ACCT 201 - Financial Accounting Credit Hours: 3
• ART 161 - Introduction to Digital Arts Credit Hours: 3
• BUSI 221 - Organizational Management Credit Hours: 3
• BUSI 325 - Statistics Credit Hours: 3
• BUSI 495 - Seminar Credit Hours: 3
• DMD 400 - Principles of Interactive Design Credit Hours: 3
• ECON 215 - Principles of Microeconomics Credit Hours: 3
• ECON 216 - Principles of Macroeconomics Credit Hours: 3
• MKTG 241 - Marketing Essentials with Digital Tools Credit Hours: 3
• MKTG 300 - Digital Marketing Strategy Credit Hours: 3

Electives (12 hours):

4 courses from

• DATA 315 - Data Analytics Credit Hours: 3
• DMD 300 - Visual Communication Credit Hours: 3
• ECON 333 - Intermediate Microeconomic Theory Credit Hours: 3
• MKTG 310 - Social Media Marketing and Visual Storytelling Credit Hours: 3
• MKTG 311 - Topics in Marketing Credit Hours: 3
• MKTG 417 - Advertising and Integrated Brand Promotion Credit Hours: 3
• MKTG 419 - Consumer Behavior with Digital Applications Credit Hours: 3
• MKTG 422 - Marketing Research Credit Hours: 3
• MKTG 423 - International Marketing Credit Hours: 3
• SPCOM 341 - Sports Planning and Promotion Credit Hours: 3