SPST 441 - Sports Management

Credit Hours: 3

This course involves the study of sports business from a managerial and marketing perspective. Studies include the concepts, tactics, and issues across two main thrusts in sports business: (1) the managing and marketing of goods and services directly to consumers of sports, and (2) the managing and marketing of other consumers and industrial goods and services through the use of sport promotion.

Prerequisite: BUSI 221, BUSI 241