Nov 23, 2024  
2022-2023 Academic Catalog 
    
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2022-2023 Academic Catalog [ARCHIVED CATALOG]

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BUSI 423 - International Marketing

Credit Hours: 3

Broadens the principles of marketing to include corporations conducting business in a global environment. Special attention is given to social, cultural, political, economic and other factors affecting international marketing operations.

Prerequisite: BUSI 241  


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