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Jun 01, 2024
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BUSI 419 - Consumer Behavior
Credit Hours: 3
Analyzes the various inputs to, influences on, and outcomes of the consumer buying decision process. Among the topics discussed are consumer motivation; exposure and attention to marketing stimuli; learning, memory, and retrieval; attitude formation and change; problem recognition, information search, evaluation, and purchase decision making; social, cultural, and situational influences on consumer behavior; and various special topics.
Prerequisite: BUSI 221 , BUSI 241
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